
sooo, i’m reading through this book right now by seth godin…it’s the second book i’m going through in the last month…and i can’t put this one down!!!
i wanted to take the time to share a little section of the book with you…
Worth Criticizing
A remarkable product or service is like a purple cow. Brown cows are boring; purple onese are worth mentioning. Those ideas spread; those organizations grow. The essence of what’s happening in the market today revolves around creating purple cows.
Here’s the marketing math:
Ideas that spread, win.
Boring ideas don’t spread. Boring organizations don’t grow.
Working in an environment that’s static is no fun.
Even worse, working for an organization that is busy fighting off change is horrible.
So why haven’t you and your team launched as many purple cows as you’d like? (pp. 45-46)
sooo, chew on that for a while would ya…i am!!!
launching purple cows…



